Branding Yourself With Squidoo
Marketing is an integral part in the success of your business. Traditional marketing is still an effective approach but why limit yourself? Technology has opened a wealth of opportunities that allow you to brand yourself and market your business. The possibilities available to you are unlimited.
I am going to focus on one specific strategy that builds credibility and initiates interest in your business. Wait you haven’t heard the best part! It is absolutely FREE!
Self promotion is extremely important to the online marketing entrepreneur. We want to see our names in the first position on the search engine results. How do you make that happen? The answer is Squidoo.com.
Squidoo is a free website that allows you to publish “lenses” on basically anything. A lens is a page that you create on your topic of interest. Squidoo offers a simple user friendly format that even a novice can master. Guiding you step by step with a template that allow you to add pictures, links, discussion boards, eBay or amazon products and even surveys. Now that you can see the value of Squidoo, let’s talk about where you should begin.
A biography can immediately transform a one dimensional name into a unique individual adding depth to your personality and ultimately branding yourself. Squidoo gives you a platform to begin your metamorphosis from just another name to a tangible, real person. Prospects reading your biography will begin to develop an emotional relationship with you by gaining insight into your character. An honest biography gives readers the chance to identify with you. A potential client is much more likely to pursue a business relationship with a person they trust and respect.
There are a few things that you should consider as you compose your biography. All content should be factual. Don’t embellish the details of your life with false statements. Always list your spouse by name. Identifying them by their name is much more personal. Sharing photos in your biography is a great way to illustrate who you are. Candid photos are preferable to staged pictures. Remember you want your audience to get to know you. Take time to browse other Squidoo biographies to see what appeals to you as a reader.
Once you have published your biography, make sure you promote it by linking it to any social media sites that you have an account with and your website. Take time to read and comment on other Squidoo lenses. This increases traffic to your biography and creates a fan base. As I mentioned before, Squidoo can be used to write about virtually anything and you can link all of your lenses together! Take advantage of Squidoo and see for yourself what an effective marketing tool it can be.
Denny and his wife Kathy, who have been married for 32 years, live just outside of Charlotte, North Carolina. To learn more about Denny please visit http://www.rickanddenny.com.
Author: Dennis Shidler
Article Source: EzineArticles.com
Provided by: How Electric Pressure Cookers Work
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Tags: free marketing tools, internet marketing, personal branding, squidoo, squidoo lens
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