ACHIEVING SUCCESS IN NETWORK MARKETING
When I started writing this article, the title was to be WHY PEOPLE FAIL IN NETWORK MARKETING. After considerable thought, and many rewrites, I came to the conclusion that if you are reading this, you aren’t really interested in why people fail. You want to know how to be successful. Right? Statistics show that 97% of people who enter a career in Network Marketing fail. What makes them so different from the 3% who succeed?
First, we must determine what you consider to be a success. For some it is enough money to make a car payment, house payment or pay down credit cards. While others have more lofty goals of six to seven figure income each year. Some people are content with the non-monetary success of helping others to succeed. Each of us has a different definition of success and what we hope to get from our Networking careers. Write down your definition of success. Be realistic in your definition; don’t say, for example, “I want to earn 6 figures a month, beginning in my second month in the business.” An unrealistic expectation will only serve to frustrate, and set you up for failure. You will use your definition to gauge your progress throughout your career.
You have heard the expression “Know your WHY” thousands of times, and while it may sound simple enough it could well be the most important aspect for your success. Your why is different from your definition of success. Your why must be strong enough to get you through the tough times. Simply saying, “I want to earn enough to fire my boss, retire, send my kids to the best schools, etc.” is not enough. Write it down and be specific. Write a vivid description of how your life will be different when you achieve your why. Burn this why into your soul.
The third necessary ingredient for success in Network Marketing is perseverance and determination. Like the story of R.U. Darby’s uncle in Napoleon Hill’s, THINK AND GROW RICH many people quit just Three Feet from Gold. We have all heard the saying “If at first you don’t succeed; try, try, again”. That’s not to say to keep beating a dead horse, but if you continue to make measurable strides in your business, then don’t give up even if the success you desire has not come as quickly as you had hoped. However, if you continue to work day after day with no progress, then perhaps it is time for you to do something else. Look closely at your company, product, and most of all: YOURSELF. What are you doing to prevent your own success? This is a question that is difficult to ask and even more difficult to answer, but often that answer is the key to your success.
The most successful athletes, singers, politicians and other personalities have several coaches. Jean Otte, the founder and CEO of Women Unlimited, an organization that partners with companies such as American Express, IBM, and Yahoo! to attract, retain, and develop emerging, high potential and executive women, summed it all up when she said: “Even Tiger Woods has a coach. No one does it alone, and you need a network of people to help if you want to be successful.” Your coach should push enough to keep you on track, hold you accountable for your actions (or inaction), and share the same vision for your success. A good coach will make all the difference in your success in Network Marketing.
Linda Wilhite is a home business professional participating in CallToGreatness Coach Nadira Haniff’s 180DaysToGreatness ground breaking Business Building Program
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