I am going to focus on one specific strategy that builds credibility and initiates interest in your business. Wait you haven’t heard the best part! It is absolutely FREE!

Self promotion is extremely important to the online marketing entrepreneur. We want to see our names in the first position on the search engine results. How do you make that happen? The answer is Squidoo.com.

Squidoo is a free website that allows you to publish “lenses” on basically anything. A lens is a page that you create on your topic of interest. Squidoo offers a simple user friendly format that even a novice can master. Guiding you step by step with a template that allow you to add pictures, links, discussion boards, eBay or amazon products and even surveys. Now that you can see the value of Squidoo, let’s talk about where you should begin.

A biography can immediately transform a one dimensional name into a unique individual adding depth to your personality and ultimately branding yourself. Squidoo gives you a platform to begin your metamorphosis from just another name to a tangible, real person. Prospects reading your biography will begin to develop an emotional relationship with you by gaining insight into your character. An honest biography gives readers the chance to identify with you. A potential client is much more likely to pursue a business relationship with a person they trust and respect.

There are a few things that you should consider as you compose your biography. All content should be factual. Don’t embellish the details of your life with false statements. Always list your spouse by name. Identifying them by their name is much more personal. Sharing photos in your biography is a great way to illustrate who you are. Candid photos are preferable to staged pictures. Remember you want your audience to get to know you. Take time to browse other Squidoo biographies to see what appeals to you as a reader.

Once you have published your biography, make sure you promote it by linking it to any social media sites that you have an account with and your website. Take time to read and comment on other Squidoo lenses. This increases traffic to your biography and creates a fan base. As I mentioned before, Squidoo can be used to write about virtually anything and you can link all of your lenses together! Take advantage of Squidoo and see for yourself what an effective marketing tool it can be.

Denny and his wife Kathy, who have been married for 32 years, live just outside of Charlotte, North Carolina. To learn more about Denny please visit http://www.rickanddenny.com.

Author: Dennis Shidler
Article Source: EzineArticles.com
Provided by: How Electric Pressure Cookers Work

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There is a science and art to online branding. How you build your own brand and market yourself online can allow you to have a strong online presence and credibility.

Many may ask though on why the need to create an online image branding. No matter what business you are in, there is a definite benefit for you to create your online branded presence. A note of caution is that you should be branding yourself and not your company. Many people fail in this area as they tend to build their company’s brand rather than themselves.

Why should you brand yourself instead of your company? Picture this scenario. You have successfully built your company’s brand so much so that your company now has a strong online presence. You suddenly decide that you wish to venture to greener pastures. WHOA! What happens now to the online presence that you have built? Because you have built it based on your company and not yourself, nobody would recognize you now and you have to basically start the whole branding process again almost from scratch.

However, if you had built your own brand online instead of your company, even if you move on to greener pastures, there is no worry. You can just connect with your list and inform them of your latest move. Because they already know, like and trust you, some of your followers may even end up as your future business partners.

The question now is how you can build your online brand.

Great companies are visual. They have their recognizable logo and tagline. Thus, to brand yourself online, it is of advantage to create a good tagline. Something that is easily remembered works wonders. This will keep you in people’s mind when you are developing your individual brand.

Utilize the various social network platforms such as Twitter and Facebook. Complement these with your blog. A good way is to drive your fans from your social networking platforms to your blog where you will provide great value-added information as well as educational resources and at the same time, have an opt-in form.

The blog acts as the go-between. From being friends and followers on the other networks, they are now channeled to your blog where they will get to see your great looking blog and take a peek into your personal life. Because your blog is a platform where you can express yourself, this is a good opportunity where you can have links to your website as well as call to action.

Even if you just have a small work from home program or an internet home business opportunity, it is important for you to brand yourself online. This is how you can become successful. Learn from those who have done it before.

Preferably create the same design and theme around your various social network platforms and blog. This helps in building your brand, thus creating a more recognizable you online. Build that same professional look across all your online tools.

Have a very clear vision and know what you set out to achieve. This brings the law of attraction in your favour. Learn the art of attraction marketing and be like the magnet where you are attracting like-minded people into your surroundings.

Just knowing what to do and not taking action will get you nowhere. Put into action what you have learned and then you can start seeing success in your life. So if you are looking for success, start now with your online image branding on any of the social network platform.

Veronica Tan BK is a successful home based business entrepreneur and owner of Easy Leads Mentor. Her passion is to help others achieve a full-time income working from the comfort of their home. Here is a free exclusive interview with world famous internet marketing giant to get a head-start in your working online from home business.

Author: Veronica Tan B.K.
Article Source: EzineArticles.com
Provided by: Guest blogger

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