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Coca-cola has a great brand. Their cans are all red, they always use the same fonts, and they have that little swishy thing running across their cans. (Can I be professional, if I use the phrase ’swishy thing’?) I rarely ever drink Coke, but whenever I see their brand my mouth literally starts to salivate. My mind associates that brand with the act of drinking a can of Coke.

Check out their website. Which color do you think is their primary color? The same color you see on their cans, red. What images do you see sprinkled throughout their website? The Coca-Cola logo is everywhere with their special fonts and the swishes. The swishes seem to be used to mimic the flow of Coke out of bottles. Even the bottles have the swish appearance to them.

As a small business owner, we can tap into all the research that the larger companies have paid thousands for. We can use them as our role models. There are 3 main rules that all larger companies seem to follow that give them the results they are looking for.

1. They know what they want to be remembered for.

What do you stand for? What do you want to be known for?

These are important questions to ask. The image or phrase you will be known for is the more important piece of your brand. Coca-Cola wants to be known for being able to quench your thirst with a drink that is “delicious and refreshing.” Every image and commercial they create tries to portray that feeling to their customers.

2. They are consistent with using their logos and images on all their marketing materials.

What is your logo? Do other images on your site blend with your logo? You should consistently put your logo on all your materials?

Think about your logo. Does it reflect how you want to be remembered? Coca-Cola chose a font that is not only appealing, but it’s shape resembles the flow of a drink. They mimic this flow in earlier and current logos that they use. They also use the shape when designing their bottles.

3. They choose only 2 or 3 main colors for their website and materials, as well as limiting the amount of fonts they use.

What are the primary colors and fonts on all your materials? Are you consistent with the exact colors? Do you always use the same fonts?

All your materials from your logo to your website to your business card to your brochures to your newsletters should all use the same styles. You should narrow your designs down to no more than 3 colors. More than that and the eye starts to see clutter. You should consistently use only 1 or 2 fonts throughout your materials. Choose a font that works well for your audience. Young adults prefer Arial. The elderly prefer Times New Roman. Artists may prefer a fancier font. I used a kid-friendly font to design a website for a preschool.

When thinking about your brand, you want to think about something catchy. You will be known for the image that comes to people’s minds when they think of your business, so make sure it’s a positive image. You could be known for a phrase, such as Coca-Cola’s phrase “delicious and refreshing”. You could be known for one word. Adidas uses the word Performance. When people think of the word Performance, Adidas wants them to think of Adidas. What will you be known for?

Kimberly Reddington, founder of CereusWomen.com, teaches moms how to turn their skills and talents into a successful home-based service business and to find a balance between their business and their family. Discover Kim’s popular special report by visiting http://www.CereusWomen.com

Author: Kimberly Reddington
Article Source: EzineArticles.com
Provided by: Smart cooker

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Here’s a keystone rulebook for brand creativity that took my business to a level I always dreamed of. Lets share 5 minutes about a simple and very effective way to differenciate you from the competition. This applies to all brands, Nike, MickeyD’s, the pizza places you buy from and now you. I’m about to give away the cornerstone of branding.

Most people think billions are spent to capture eyeballs, impress prospects, get attention and gain trust quickly. Not so! That may be an effect, but the following cause behind advertising will shock you. Branding is expensive and is surgically designed to do Only two surgically crafted mathematical objectives.

1) Start sales conversations.

2) Stop price negotiation.

That’s the function of brand. When you see a BMW, Trump or Dom Perignon logo, millions of silent bank balances are considered instantly to determine our level of desire and willingness or ability to gain the pleasure associated from repeated emotions we believe. That! That moment is a sales conversation.

We expect to pay a premium for brands and often to negotiate is simply overlooked as an insult. We brag about the purchase. Price negotiation slows instantly. The brand implies the best, fastest, Uber-quality and price negotiation is reduced to a hope but not a deal-breaker.

Marketing if done properly is a two step process. First convince you of your pain and assure that if you continue on your path, the Earth will fall into the Sun in certain demise. Second, My New Product is the Only solution to success, you can become rich, your kids will have no cavities and all get MBA’s.

Making your business unique in a sea full of competition is very easy to do if you realize your 2 goals. Seeing your face, logo and tagline causes untold masses to evaluate their needs. Second, they’ll gladly pay top dollar to know what’s in your head. Now friends, you’re earning million dollar value.

From your.com, subdomains, photo and audio or videos use these two foundations of brand in every design decision. Think on these deeply because you’ve saved a semester of tuition and added fuel to your purpose. From now on, sitting at your creative whiteboard will be a lot more fun.

Bobby Drish helps entrepreneurs rapidly transition out of corporate life into a mid six-figure home businesses in direct sales. DIRECTSALESPARTNERS.COM offers members the blueprint cash earning power of a franchise with the speedy duplication of networking. Author, motivator, writer/comedian and master marketing coach Bobby Drish has been consulting independent companies for 15 years from his home in Austin, Texas. 512-961-3786 bobbydrish@gmail.com

Author: Bobby Drish
Article Source: EzineArticles.com
Provided by: Pressure cooker

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Branding as I teach it is simple. Branding serves two simple functions for McD’s, Nike and You. Consider this realization:

1. Branding starts sales conversations faster than humans can.

2. Branding stops price negotiation.

Consider every major brand, whether a personality, expert, corporation or religion. See a logo and subconsciously the desire and value of that brand is discussed and evaluated. See a Mercedes, IRS, Dell or Visa logo and test your emotional state. You’re evaluating your financial and freedom state. We instantly associate our needs or relationship with that brand and That is a sales conversation whether we buy that day or next week. Branding will also support whatever price you set without argument.

Branding is a method of repetition of being seen in the right time and place. Branding is measured by “impressions”. The two factors to solve are the intersection of when your target audience is most likely to listen or “need” your message. Secondly, where the ears and eyes of your target habitually turn to for information.

95% good entrepreneurs and companies go broke in a few months by a failure to brand themselves in volume at the time and state when their target would be most inclined to be “impressed”. Why? Fear. Somewhere at the C-level, either you or your corporate leaders have two basic fears:

1. Fear of taking marketing advice on how to spend advertising dollars.

2. Fear of the time it will take for these impressions to fully imprint.

The Glen Gary Glen Ross days are over. It doesn’t work. The time to grow a big tree was 5 years ago. But 5 years ago is gone. Don’t wait. Start branding Today in blogs, articles, press, and in your selling style. Teach this to others. Branding will place you as the hunted instead of the hunter.

Task yourself to offer free insights and expert information. Brand yourself by placing your message when and where your target goes to look. Be relentless, unreasonable, and persistent with your branding everyday. The alternative is ask for help.

BobbyDrish.com helps entrepreneurs rapidly transition out of corporate life into a mid six-figure home business in direct sales. (http://www.BobbyDrish.com) offers members the blueprint earning power of a franchise with the speedy duplication of networking. Author, motivator, writer/comedian and master marketing coach Bobby Drish has been consulting independent companies for 15 years from his home in Austin, Texas. 512-961-3786 bobbydrish@gmail.com

Author: Bobby Drish
Article Source: EzineArticles.com
Provided by: Make PCB Assembly

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First, we must determine what you consider to be a success. For some it is enough money to make a car payment, house payment or pay down credit cards. While others have more lofty goals of six to seven figure income each year. Some people are content with the non-monetary success of helping others to succeed. Each of us has a different definition of success and what we hope to get from our Networking careers. Write down your definition of success. Be realistic in your definition; don’t say, for example, “I want to earn 6 figures a month, beginning in my second month in the business.” An unrealistic expectation will only serve to frustrate, and set you up for failure. You will use your definition to gauge your progress throughout your career.

You have heard the expression “Know your WHY” thousands of times, and while it may sound simple enough it could well be the most important aspect for your success. Your why is different from your definition of success. Your why must be strong enough to get you through the tough times. Simply saying, “I want to earn enough to fire my boss, retire, send my kids to the best schools, etc.” is not enough. Write it down and be specific. Write a vivid description of how your life will be different when you achieve your why. Burn this why into your soul.

The third necessary ingredient for success in Network Marketing is perseverance and determination. Like the story of R.U. Darby’s uncle in Napoleon Hill’s, THINK AND GROW RICH many people quit just Three Feet from Gold. We have all heard the saying “If at first you don’t succeed; try, try, again”. That’s not to say to keep beating a dead horse, but if you continue to make measurable strides in your business, then don’t give up even if the success you desire has not come as quickly as you had hoped. However, if you continue to work day after day with no progress, then perhaps it is time for you to do something else. Look closely at your company, product, and most of all: YOURSELF. What are you doing to prevent your own success? This is a question that is difficult to ask and even more difficult to answer, but often that answer is the key to your success.

The most successful athletes, singers, politicians and other personalities have several coaches. Jean Otte, the founder and CEO of Women Unlimited, an organization that partners with companies such as American Express, IBM, and Yahoo! to attract, retain, and develop emerging, high potential and executive women, summed it all up when she said: “Even Tiger Woods has a coach. No one does it alone, and you need a network of people to help if you want to be successful.” Your coach should push enough to keep you on track, hold you accountable for your actions (or inaction), and share the same vision for your success. A good coach will make all the difference in your success in Network Marketing.

Linda Wilhite is a home business professional participating in CallToGreatness Coach Nadira Haniff’s 180DaysToGreatness ground breaking Business Building Program

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