Branding Yourself For 100 Percent Growth

The name of your game today is to attract more leads rather than promote advertising relentlessly – whether one spends day and night writing free and cheap ads, articles, ezines, news releases or Web 2.0 social networking – or the shortcut of buying turnkey leads at convenient prices – the one strategy that true leaders use is self-branding. Brands attract. Promotions are confrontational.

Branding as I teach it is simple. Branding serves two simple functions for McD’s, Nike and You. Consider this realization:

1. Branding starts sales conversations faster than humans can.

2. Branding stops price negotiation.

Consider every major brand, whether a personality, expert, corporation or religion. See a logo and subconsciously the desire and value of that brand is discussed and evaluated. See a Mercedes, IRS, Dell or Visa logo and test your emotional state. You’re evaluating your financial and freedom state. We instantly associate our needs or relationship with that brand and That is a sales conversation whether we buy that day or next week. Branding will also support whatever price you set without argument.

Branding is a method of repetition of being seen in the right time and place. Branding is measured by “impressions”. The two factors to solve are the intersection of when your target audience is most likely to listen or “need” your message. Secondly, where the ears and eyes of your target habitually turn to for information.

95% good entrepreneurs and companies go broke in a few months by a failure to brand themselves in volume at the time and state when their target would be most inclined to be “impressed”. Why? Fear. Somewhere at the C-level, either you or your corporate leaders have two basic fears:

1. Fear of taking marketing advice on how to spend advertising dollars.

2. Fear of the time it will take for these impressions to fully imprint.

The Glen Gary Glen Ross days are over. It doesn’t work. The time to grow a big tree was 5 years ago. But 5 years ago is gone. Don’t wait. Start branding Today in blogs, articles, press, and in your selling style. Teach this to others. Branding will place you as the hunted instead of the hunter.

Task yourself to offer free insights and expert information. Brand yourself by placing your message when and where your target goes to look. Be relentless, unreasonable, and persistent with your branding everyday. The alternative is ask for help.

BobbyDrish.com helps entrepreneurs rapidly transition out of corporate life into a mid six-figure home business in direct sales. (http://www.BobbyDrish.com) offers members the blueprint earning power of a franchise with the speedy duplication of networking. Author, motivator, writer/comedian and master marketing coach Bobby Drish has been consulting independent companies for 15 years from his home in Austin, Texas. 512-961-3786 bobbydrish@gmail.com

Author: Bobby Drish
Article Source: EzineArticles.com
Provided by: Make PCB Assembly

Tags:linda wilhite,mlm,network marketing,online image,personal branding,social networking,work at home,yoli

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